About Estify - Auto Collision Solutions

The Estify Story

Like so many other revolutionary companies, Estify was formed by entrepreneurs driven to challenge the status quo by putting inefficiencies under the spotlight of innovation. Through spending countless hours sitting side-by-side with shops and direct coaching from industry thought leaders Estify found its entry into tackling what was at the top of their "needs" list for waste in the collision industry: Rekeying. The dreaded act of wasting the better part of an hour copying estimates from paper into an estimating system or even worse translating the information across one estimating platform to another. This idea launched not only a company but a way of thinking that has attracted some of the industry’s own leading "challengers" along with a large majority of those from outside our space to come here to see what we can solve that others have deemed "impossible".

At the core of Estify is the desire to remain agnostic and focused on the mission of faster, safer and more efficient vehicle repair. We do this by staying focused on not making ripples but waves towards meeting the needs of an industry rocked by the autonomous automotive revolution. Digitization and new workflows have revolutionized other industries, and automotive collision will be no exception.

The Estify Team

Rochelle Thielen CEO


Dan Austin EVP of OEM Strategy

Mark Lindner CRO

Estify In the News

Time to Change with the Times

The collision repair industry hasn’t seen any significant technological innovation in a decade. Cycle times are too high. Every estimate requires the attention of multiple employees. Rekeying is a slow, inefficient, and largely inaccurate process. These—and many more—are problems that can be solved by technology. Read More...

Stop Rekeying Estimates

Talk about a waste of time— rekeying estimates and entering them into estimating systems costs body shops around the country on average over $20,000 each year!Yes, you read that correctly. You are literally throwing out $20,000 in revenue each year, not to mention the extra money you could earn. Read More...

Eliminate Rekeying

Estify is a company that was founded on the belief that one idea can change the industry, but it’s not stopping at just one. Furniss says that Estify will always strive to build better products to improve the repair process. The company has a unique sense of alignment with the future of technology-driven collision repair. Read More...

Recruiting Your All-Star Team

Navigating the shift from a small founding team to a suite of seasoned professionals is an important — even make-or-break — phase for any startup.How did Estify transition from its founding team of college students to an “all-star” team of pros? Here are Estify's tips for startups in the early throes of the recruitment process. Read More...

Estify Raises Over $6 Million

Estify has raised $6.3 million in new financing from two private equity firms. "The lack of data-drive accuracy in this industry costs lives and billions of dollars," said Neil Chhedua, partner at Romulus. "This problem must be solved, and Estify's team and technology is uniquely positioned to solve it.". Read More...

Estify Crashes the Auto Insurance Party

Estify, a company that's developed a new tool for auto repair businesses to better gauge the cost of its services for insurance claims, has raised $6.3 million in new financing. It’s a way for car repair businesses to get payouts from insurers faster and better service customers. Read More...

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